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The NCAA College Basketball tournament kicks off Tuesday. Millions of Americans are expected to watch the games and bet on them.
According to a new survey from the American Gaming Association, 68 million Americans are expected to place over $15 billion in bets on the tournament this year.
As sports gambling becomes increasingly popular on mobile platforms, colleges and universities are getting in on the action through multi-million dollar partnerships that allow companies to advertise on campuses.
Investigations from The New York Times and the PBS Newshour found at least five major colleges (Michigan State, LSU, Maryland, University of Denver, and the University