How Namo’s Brandon Cohanim Gets Around Supply Chain Challenges

How Namo’s Brandon Cohanim Gets Around Supply Chain Challenges

By age 22, Brandon Cohanim was running two seafood concepts in West Village. He launched Pok the Raw Bar, a poké eatery, in 2017, partnering with his SMU classmates Jimmy Park and Francois Reihani, the now founder of La La Land Kind Café. A year later, Cohanim opened sushi concept Namo in the space next door.

Since then, much has changed: Pok the Raw Bar closed permanently during COVID, and Namo’s menu has expanded beyond hand rolls and evolved to include a new method of sourcing. “When the pandemic happened, I knew that I had to shift what I was doing and adapt to the world situation that we were living in at the time,” Cohanim says.

Namo’s initial approach—16 seats around a sushi bar and a menu that highlighted simple hand rolls, a few sashimi selections, one beer, one wine, and nitro green tea— was too limiting. The young

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